Lisa Pelto, founder and CEO of Concierge Marketing Inc. Publishing Services, has been working with authors and small publishers as a publishing consultant and author services provider for over three decades. Her career in books began with an architect firm in 1980, then to an ad agency in 1986, purchasing printing and graphic design. From there, she went to Boys Town Press, where she fell head over heels in love with authors and their passion for sharing their stories. After Boys Town Press, she moved on to a dot com, where she learned how much there was to learn about online marketing. She continued working in a freelance capacity with a few authors, until one of them told her they would be her first customer if she made it a full-time business. She did just that in 2004, and has helped bring nearly 1000 books into the marketplace since.